For the 2025 Super League Basketball Playoffs, FALSE 9 partnered with the London Lions to launch WHITE NOISE - a fan-first campaign built to drive ticket sales, elevate game-day energy and turn the Copper Box into a fortress.

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WHITE NOISE tapped into something bigger than basketball. It was a cultural statement, built around blocking out the outside noise and turning fan energy into a show of intent. The result was a unified atmosphere that transformed the Copper Box into the loudest, most energised arena in the league.

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FALSE 9 developed the activation from the ground up - from strategy and creative through to execution. We designed a bespoke WHITE NOISE kit to galvanise fan identity, produced a player-led campaign, and delivered digital content tailored to drive reach and storytelling across social. On game day, we led the creative direction across in-arena visuals and energy-building moments that brought the campaign to life