To welcome in the new year FALSE 9 partnered with Valentino to launch an exclusive content campaign with Real Madrid and Brazilian International Vinícius Júnior.

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A New Dawn, created to showcase Valentino’s 2021 Resort collection, explores the memories, emotions and lessons learned during 2020; the most turbulent year in recent history and in the personal and professional development of the Brazilian superstar. 

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To discover how Vinícius Júnior aims to use the experience of the past year to fuel his rise, the themes reflection and projection were captured through the essence of a new dawn and the incredible energy that Vinícius’ feels from the sunrise across his home of Rio de Janeiro.

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We produced all editorial imagery and lead video assets as well as a bespoke digital web page design that incorporates the exclusive long-form interview alongside various interactive and immersive design elements.