FALSE 9 led on campaign creative and production across this one-of-a-kind link-up between Jameson and PUMA, celebrating the power of football to unite generations.

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At the heart of the campaign is Irish legend Shay Given, playing host as a wave of creators, fans, and ex-pros descend on his living room - all drawn together by their shared love for the game. What starts as a quiet evening quickly turns into a chaotic celebration of football’s legacy, shot in a nostalgic set that nods to the living rooms where many fell in love with the sport.

From concept development, casting, and scripting, to full-service production and post, we built a campaign that’s lighthearted, playful, and rooted in real fandom.

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Anchored by a limited-edition Jameson x PUMA bottle, a custom-designed ball, and hand-painted PUMA Kings by Dan Hayes, this collab is a true toast to football culture - past, present, and future.