To mark London Lions’ return to EuroCup competition for the 2025/26 season and the start of their partnership with adidas, FALSE 9 were commissioned to develop a dedicated EuroCup identity and produce the kit launch campaign.

‍

The campaign framed the Lions’ return as a moment of resurgence following administration in 2024 - signalling a re-entry to elite European competition.

‍

Underpinning the work was a refined evolution of the club’s long-standing Blackletter typographic language, reinterpreted to anchor the EuroCup kit and wider identity system.

‍

Delivered across kit design, campaign imagery, matchday graphics and digital assets, the project established a cohesive European expression for a new chapter in the club’s history.

‍