For the launch of AJ Tracey’s debut studio album, we worked closely with AJ and his team to develop the visual identity for the campaign, spanning creative direction, music video production and album artwork.

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Across the campaign, we creatively directed and produced music videos in Morocco, Atlanta and Los Angeles, including Ladbroke Grove, Psych Out and Necklace. Collectively, the videos have generated more than 80 million views.

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The album debuted at #3 on the UK Albums Chart, while Ladbroke Grove peaked at #3 on the UK Singles Chart and went on to achieve multi-platinum certification.

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