FALSE 9 were commissioned by The Team to handle production on Unilever’s World Cup 2026 Canada campaign, starring REM Sports athlete Alistair Johnston.

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As an official partner of Team Canada ahead of the 2026 World Cup, Unilever wanted to build a meaningful relationship with Canadian football fans. With Alistair established as one of the leading faces of the national team, the campaign created a natural connection between the brand, the player and the growing excitement surrounding Canadian football.

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We produced a Degree TVC for the Canadian market, alongside a suite of socially optimised films for Dove Men+Care that brought Alistair’s personality to life across digital channels.

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The shoot also delivered an extensive stills library for Dove Men+Care, creating a flexible bank of assets for retail environments and brand activations across Canada.

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