London Lions
[
London Lions
|
Jordan 26/27
]
2023
To mark the beginning of a new era for London Lions, FALSE 9 developed and produced the launch campaign for the club’s debut collection with Jordan Brand.
The campaign introduced the Lions’ 2026/27 EuroCup and SLB kits alongside the new retail collection, bringing together players from across the men’s and women’s teams including Devante Jones, Keenan Evans, Tarik Phillip, Maxwell Lewis, Loren Christie and Monique Esbrand.
Extending the campaign beyond the team, we cast London basketball creators OSG Hoops and Huncho Stan alongside the players, connecting the collection to the wider culture and community surrounding basketball in the city.
The result was a campaign built to introduce a landmark partnership and establish the visual identity for a new chapter of London Lions basketball.
[001]
[002]
[003]
[004]
[005]
[006]
[007]
[008]
[009]
[010]
[011]
[012]
[013]
[014]
[015]
[016]
[017]
[018]
[019]
[020]
[021]
[022]
.webp)
